Inefficient markets provide opportunitiesThe Winning Formula

The formula is simple but requires bold partners who can detect value and take decisions to leverage it. Based in Pakistan, a country of 200 million people, where there exists a substantial gap between the supply and demand of jobs and over 65% of the population is under the age of 23. Additionally, English is taught at a large majority of schools and universities.

For various reasons, many global call centers and multinational companies have not taken advantage of the available human resources in our country, which has thus created numerous market inefficiencies. Those that have taken a bold first step with us are thrilled to have access to our resources, which derive from a unique lack of competition, offering us access to educated, intelligent, and English fluent people. Over the last 10 years, we have not only developed an extensive management team and invested in the state-of-the art infrastructure, but have also developed processes and systems that are aligned with the expectations of global leaders.

Today we are the leading outsourcing company in the country and by 2020, will be equal in size to the next 10 companies combined. The reason for our growth lies in our model, which works with extremely large volumes and thin margins. This not only benefits our customers, but our employees, and shareholders as well, allowing us a significant advantage over competing global destinations of outsourcing. There is no one locally who can match our experience, infrastructure, systems, and quality, which give us a significant advantage over the local and global outsourcing companies. This is our promise and our challenge.


Come see for yourself. Many bold and innovative companies are enjoying the advantage.